No one else has our depth and quality of audience data.

There are no other brand-safe networks with the same reach and targeting power as Collective. Period.

Collective was conceived and built around the idea of audience-based buying, long before it was the industry norm. Today, we are the leader in the field due to relationships with top-tier publishers, industry-leading technology, best-of-breed data partners and – most importantly – the insight to put it all together.

Over 35 world-class data providers like DataLogix®, TARGUSinfo®, Bizo, Nielsen Claritas, Polk, eXelate™, and BlueKai, as well as data owned by advertisers and Collective's proprietary Personifi® enthusiast segments, feed our AMP Audience Cloud with anonymous user data on over 185 million people who have been active within the last 45 days. That is more third-party audience data than any other network, and only Collective has the technology to unify so many third-party data sources in a single user profile. The AMP Audience Cloud empowers AMP clients to reach specific audiences for campaigns, and provides the data that powers the analytics possible in the AMP Console.

Collective only works with the top-tier data partners and routinely audits data to ensure accuracy. Collective is a member of the Network Advertising Initiative (NAI). In support of user privacy, the AMP Audience Cloud is built to comply with all of the industry’s best practices on privacy. No “Personally Identifiable Information” (PII) is collected in the AMP Audience Cloud, and all our data partners have been carefully vetted to ensure that users' privacy is completely protected. Those sell-side and demand-side networks utilizing the AMP Audience Cloud are best positioned to be successful in an age of growing data collection and usage procedures.

Target audiences every way you can imagine. And some you can’t.

This unified pool of audience information allows advertisers to build highly scalable custom segments across multiple data sets, representing over 80% of the U.S. Internet population.

Literally tens of thousands of segments are available for targeting and reporting. Many of which you know. Some of which might surprise you. From budget travel to motorcycles, health insurance prospects to furniture buyers, our AMP Audience Cloud provides tens of thousands of segments and endless targeting possibilities

Over half a billion data touchpoints including:

• Demographic
• Psychographic
• Context
• Enthusiast behavior
• Lifestyle segmentation
• Brand preferences and product ownership
• Shopper & In-market behavior
• Search behavior