AMP®: Ad network administration, audience targeting and reach extension platform.
This proven platform combines a robust ad network management and audience-targeting platform with the industry's most comprehensive online audience analytics and reporting tool for publishers, ad networks, and advertisers.
Measurable. Targetable. Actionable. That's the power of AMP.
Collective's AMP product suite empowers leading publishers like IDG TechNetwork, Internet BroadcastingSM, quadrantONE, Batanga®, and LinkedIn® to diversify and increase revenue. Over 12 billion impressions across 19 publishers and networks pass through the AMP system each month.
Agencies and advertisers are increasingly buying audiences, not only sites. This shift creates a great opportunity for brand-name publishers to generate incremental display ad revenue through audience targeting. The AMP product suite is designed to help online publishers like you maximize this fast growing segment of the display advertising market.
For information about Collective’s Technology Solutions, please email techsolutions@collective.com.
Above: Andrew Q. Kraft, Collective's SVP of Technology Sales and Client Services, discusses targeting and buy-side platforms at PubMatic's Ad Revenue 2009 conference.
To the moon and back 6 times!
That's how far all the 728x90 banners served by AMP in 2009 would stretch if laid end-to-end
12 billion
impressions per month are managed by AMP
19 networks
are powered by the AMP platform.
Half a billion dollars
worth of advertising transacted through the platform last year
5,000 per second
Number of ads analyzed and delivered by AMP
4.5
Number of behaviors attributed on average to each of AMP’s 185 million profiles