Collective Video® brings the targeting of display to in-stream video.

Finally, advertisers can get true in-stream ad formats, including :30 pre-roll, overlays and post-roll, with the kind of audience targeting usually available only for display ads. That's because Collective Video uses the targeting power of the AMP® Audience Cloud™, rather than assuming visitors’ preferences based only on the content of a particular video.

Target in-stream video by demographic, psychographic...really any type of 'aphic."

Collective Video enables advertisers to target users based on information drawn from the AMP Audience Cloud, which contains anonymous demographic, psychographic and behavioral data on 185 million web users, representing 90 percent of the U.S. Internet population. Advertisers can also now receive sophisticated, detailed performance analytics on specific audience segments. AMP not only allows marketers to watch the responses of their audiences in real-time, but also enables them to see the likely responses of consumers that they did not originally target. The resulting insights are expected to significantly boost the returns of in-stream video.

Some other video networks may claim to be able to target by audience, but dig deeper and you’ll find that they use their publisher’s audience metrics as proxies for actual audience. Not us. We apply the same principles of the Collective Network to our media partners’ video inventory.  

The sizzle of broadcast meets the targeting power of Collective.

Why video?  The creative speaks for itself.  As brand marketers, we can’t afford to let ourselves get reduced to search links or affiliate buttons.  Plus, many of us have terrific video assets sitting around that we can’t deploy efficiently because of the cost and time lag of the TV world.

Collective Video’s entire inventory is click-to-play, in-stream, above-the-fold on our network of brand-safe environments. Plus, we work with our clients to produce eye-catching branded presentations such as skinned players, in-stream ecommerce opportunities, etc.

So stop wasting your television budget on television.  Collective Video is the solution.