Collective Network®: The original transparent advertising network for brands.

In 2005, Collective started the quality ad network revolution with the Collective Network; the original transparent advertising network for brands. Because premium brands want to be associated with other premium brands, the Collective Network contains only the highest-quality content brands such as Oxygen, USA Today, Fox News, National Geographic, People.com and Food Network. Lots has changed in the online advertising ecosystem, but the flight to quality has remained constant.

The two most important things to consider when selecting an ad network:

Collective's 2009 Ad Network Study asked over 500 advertisers and marketers what the most critical differentiators of ad networks were. The top answers were inventory quality, reliable targeting and transparency. In the three years that this study has been conducted the need for reach has fallen while a desire for audience data and analytics continues to rise.

Bigger or Better? We choose both.

Online, it’s very easy to get huge reach via exchanges or low-cost networks.  If you pay top dollar for direct partnerships with a few hand-picked sites, it’s also not hard to get premium quality.  But it’s very difficult to sustain both – consistently and efficiently.  That’s what we do.

The Collective Network offers advertisers the highest inventory and data quality, while reaching 137 million unique users in the US each month (comScore 2/10). And through our premium site network, we attract some of the highest-quality audiences on the Internet, regularly outperforming other advertising networks in audience quality.

Premium inventory meets precision targeting.

You need to reach 18-34 year old men in Florida who are sports enthusiasts with a minimum household income of $75,000 who are shopping for home entertainment?

No problem.

Targeting online is a sophisticated business these days, but Collective remains ahead of the curve, offering anonymous behavioral data across thousands of segments for over 185 million unique users in the United States. That is over 81% of the U.S. Internet population. Through our AMP^® Audience Cloud™ Collective can target your ads to precise audiences, based on tens of thousands of custom segments from best-in-breed data partners.

Never before have advertisers been able to combine such large sets of rich, deep, user data for both advertising targeting as well as analytics. And our broad reach means that you can obtain your reach goals while maintaining precise targeting and audience quality.

Creative solutions worthy of your brand.

Home page take over, push-downs, peel-backs, interstitials - the Collective Network is the only network to offer a full range of high-impact rich media units and positions usually only available directly from publishers. And we work with the industry’s leading rich media providers.