Collective's Audience HD™ lets you explore your audience in High Definition.

A century ago, John Wanamaker complained, ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  But now, advertisers and publishers can see, in real-time, what audiences are likely to be most receptive to their ads through the detailed analysis offered with Audience HD.

Audience HD provides campaign and site analytics to help advertisers measure the likelihood of various audience segments to engage with their online ad campaign, or visit their website, relative to other audiences in the Collective data universe. This allows advertisers to gain a deeper understanding of consumers who are most attracted to their brand and message, allowing more actionable targeting and optimization. 

Find the hidden audience

Audience HD is much more than a tool for analyzing specific results surrounding success metrics, it's about creating a 360 degree profile of an advertiser's consumer base. Discover who your visitors really are, and what they spend their time doing online when not on your Website. Find the 'hidden' audience of people interested in your products, but weren't targeted on your media plan.

 Collective's Audience HD product offers unrivaled transparency into the characteristics of your consumer base and results of your campaign (clicks, views, time spent) by:

•    Age
•    Enthusiast Behavior
•    Ethnicity
•    Gender
•    Geography
•    Household income    
•    In Market Intenders
•    Lifestage/Lifestyle
•    Occupation/Title
•    Presence and Age of Children
•    Shopper Behavior