Personifi®
Semantic classification to help you reach your target

Reach Your Target Every Time

Collective's Personifi® semantic classification engine leverages a unique, patented mathematical approach to optimize the relevancy of online advertising.

By observing all available data-- often 10 times to 100 times more data than other targeting systems – Personifi combines the benefits  of behavioral, contextual, and demographic targeting. The additional observed data allows Personifi customers to create a deeper understanding of individual users and intents, allowing presentation  of more effective ads, recommendations, and content.

  • Highly Accurate Contextual Targeting
  • Semantic analysis, page-level analysis
  • Unsurpassed Filtering
  • Flexible Taxonomy
  • Allows custom targeting categories for individual RFPs
  • Contexts over time (custom recency & frequency)
  • Retargeting Behavior
  • Integrated Reach Extension on the AMP Network
     

Personifi Knows the Difference

Personifi ensures that your ads get placed in a safe, risk-free environment because it “reads” pages based on the context of the page, not just keywords. An advertiser running ads for airplanes can rest assured that Personifi won’t serve ads to pages about insects or zippers.

PERSONIFI QUICK FACTS
  • Context NOT Keywords
    Personifi “reads” pages based on the context of the page, not just keywords.
  • ¿Habla usted Personifi®?
    Personifi analyzes pages based on context in multiple languages, not just keywords, ensuring a more accurate placement.
  • 200,000 categories
    Personifi can classify web pages in more than 200,000 categories.