Collective leads the industry in premium data aggregation.

While the rest of the industry plays catch-up, Collective has built deep data integration with some of the world's leading providers like DataLogix®, TARGUSinfo®, Bizo, Nielsen Claritas, Polk, eXelate™, and BlueKai, as well as data owned by advertisers and Collective's proprietary Personifi® enthusiast segments.  That is more third-party audience data than any other network, and only Collective has the technology to unify so many third-party data sources in a single user profile. The AMP^® Audience Cloud™ empowers AMP clients to reach specific audiences for campaigns, and provides the data that powers the analytics possible in the AMP Console™. 

In addition to our best-in-class data providers, we also append these sources with data collected in real-time, such as ad type, time of day, geography, engagement metrics and context where all our ads are served.

Collective excels is in the ability to synthesize all this audience data with premium content to power better targeting and insights.

Trusted data from trusted sources

Collective only works with the top-tier data partners and routinely audits data to ensure accuracy. Collective is a member of the Network Advertising Initiative (NAI).  No “Personally Identifiable Information” (PII) is collected and all our data partners have been carefully vetted to ensure that users' privacy is completely protected.

Putting our data to work

With over 185 million active data profiles in our AMP Audience Cloud, advertisers can target to, get reporting on, and generate customer insights from tens of thousands of segments.

Demographic / Psychographic
Women 18 to 34? Sure. We use registered user data for greater accuracy. Plus, Collective can leverage the power of Nielsen PRIZM, TARGUSinfo and DataLogix to find you Women 18 to 34 who are new parents with a certain household income, media consumption habits, engage in enthusiast behaviors and….well, you get the idea.

Contextual
Paris Hilton, or the Paris Hilton Hotel®? With our Personifi technology, Collective can target ads based on the context of the words used on a Webpage, not just the content of the page. By analyzing the lexigraphical distance between words and phrases and the relative importance of words within that distance, our system can actually disambiguate between very similar sets of words, such as fly (an airplane) or fly (the insect), as well as tell that a page titled "Coffee Causes Heart Attacks in Some" is about health, not food and beverage, even if the word coffee is actually mentioned more frequently.

Behavioral
Collective offers rich behavioral targeting that leverages our vast AMP Audience Cloud and proprietary AMP targeting platform.

Retargeting
(Because repetition works. Repetition works). Collective can find your audience as they traverse the Internet, moving between premium publishers in our network. Retargeting offers an excellent way to increase frequency and continue the conversation with your prospects. For ecommerce clients, retargeting can help move prospects further down the sales funnel.

Search
Through our relationships with Domdex and AlmondNet, Collective can target display advertising based on a user’s online search behavior. No longer does search advertising have to be a tiny blue text link. Use Collective’s search targeting to build your brand using display advertising targeted towards a user’s search activity.

Shopper/ In-Market
Find audiences based on offline/in-market shopping behavior. Do you need to reach prospects that have been ordering from a certain catalog, or have been shopping for a new BMW?   We can help you find them.

Geographical & Daypart
From DMA right down to the zip-code level and by time of day. Paired with other targeting methods, this can help you reach the right audience in the right place at the right time.