Collective Expands Senior Management Team

Following record revenues in 2009, and in preparation for significant growth in the year ahead, Collective, a leading media and technology solutions company for online display advertising, today announced the expansion of its senior management team.

NEW YORK, Nov. 12 /PRNewswire/ -- Following record revenues in 2009, and in preparation for significant growth in the year ahead, Collective, a leading media and technology solutions company for online display advertising, today announced the expansion of its senior management team. The company also announced the promotion of a key technology sales executive.

"The past year's growth is a credit to our team and to the advancements they've helped bring to the display advertising industry," Joe Apprendi, CEO, Collective. "Through the audience data, targeting and analytics available from our AMP product suite, our client's display advertising returns have never been better. And now, with our expanded team on board, those returns can reach their full potential."

Andrew Kraft, 36, who previously served as Vice President, Technology Solutions at Collective, has been promoted to Senior Vice President, Technology Sales & Client Services. In his new role, Mr. Kraft will oversee all technology sales, client services and technology account management at the company.

Tony Lagana, 40, has been tapped as Vice President, Engineering, responsible for all technology development and strategy at Collective. Previously, Mr. Lagana served as Engineering Manager at Google™. Before his tenure at Google, he spent 10 years in various engineering roles at DoubleClick, most recently as Senior Director. Mr. Lagana holds a Bachelor's degree in Civil Engineering from Hofstra University.

Mike Burton, 30, has been appointed Director, Technology Sales, leading sales efforts related to Collective's AMP Network™ Reach Extension solution. Mr. Burton joins Collective from Madison Logic, where he served as Vice President of Advertising Sales. Previously, he worked as Director of Display Advertising for IndustryBrains, Inc. Mr. Burton is a graduate of Lehigh University where he received a Bachelor's degree in Communication and Journalism.

Sean Koehler, 38, joins Collective as Senior Director, Client Services, where he will lead implementation and support services for Collective's AMP solution. Previously, Mr. Koehler spent eight years at DoubleClick, most recently serving as Director of Global Operations. Mr. Koehler graduated from Rutgers University with a Bachelor's degree in Statistics and Economics.

About Collective
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world's first audience-driven video network; Collective Direct™, the high quality network for direct marketers.; and AMP, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit www.collective.com.