Press Releases

  • Collective Debuts Universal Engagement Metrics as Part of it's AMP® Platform for Publishers and Advertisers

    Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.  The new features enable advertisers and agencies to measure and report on user engagement for every display ad, not just the small fraction served by rich media companies.

  • Collective Expands Senior Staff in Product Management and Sales

    Collective, a leading media and technology solutions company for online display advertising, today announced that Jason Bigler, formerly of Conductor, Inc. and Ray Colwell, formerly of Transpera, have joined the company’s rapidly growing teams in product management and sales.

  • Collective Launches Enhanced Video Advertising Network Built on AMP® Audience Targeting Platform

    In a move that’s expected to improve the lives of online media planners everywhere, Collective, a leading media and technology solutions company for online display advertising, today launched the newly enhanced Collective Video, an online video network capable of targeting in-stream video ads down to the individual Web user, using AMP, Collective’s advanced display advertising audience targeting platform.

  • Collective Ends 2009 as Second-Fastest Growing Network in comScore Top 10

    Marking a year of rapid growth, Collective Network finished 2009 with 20% audience growth over the past 12 months, and ranked as the second-fastest growing U.S. ad network among the top ten U.S. ad networks with an audience of 143 million people in November, according to comScore’s December 2009 report.

  • Collective Expands Senior Management Team

    Following record revenues in 2009, and in preparation for significant growth in the year ahead, Collective, a leading media and technology solutions company for online display advertising, today announced the expansion of its senior management team.

  • DoubleVerify, Collective Ink Partnership

    As the online ad network business continues to thrive—despite the ongoing recession and its enduring reputation for shadiness—more ad nets are turning to third-party auditors to help assuage the fears of risk-averse advertisers.

  • Collective Releases AMP 3.0

    In an advertising industry first, AMP not only allows marketers to watch the responses of their audiences in real-time, but also enables them to see the likely responses of consumers that they did not originally target.